In their Diplom Natalia Buzuk and Max Bohne developed a complete new corporate identity for the “Botanischer Garten Berlin” while analyzing strategic brand management in new media.
Im Rahmen ihrer Diplomarbeit setzten sich Natalia Buzuk und Max Bohne
intensiv mit der Markenführung in neuen Medien auseinander. Entstanden ist eine umfassende Corporate Identity für den Botanischen Garten Berlin.
What does grandpa know… about cooking?
Julia Lingertat interviewed her own and other grandfathers and developed a vintage-styled cook book.
Michael Stipes in his own words
Lisa Bukall did a book about Michael Stipes’ private life, experiences and his work with R.E.M.
Christian Bauer realized a movie about the fact that once upon a time there was full service. These days a personal customer service has gone.
A short movie by Dora Csala showing how you can make the best out of uncomfortable situations at the bus stop.
Mit großem Erfolg präsentierten wir der Fakultät Musik das neue Corporate Design (inkl. Namen, Logo, Covergestaltung/-fotografie, digitalen Anwendungen, Merchandise) für das UdK Musiklabel “betont”.
With great success we presented the new corporate design (incl. name, logo, coverdesign/-photography, digital applications, merchandise) for the UdK music-label “betont”.
For his Pre-Diploma Johannes Arndt redid the corporate design for the VJ-Group “NIGHTCAPTURE E-MOTIONS” besides an online A/V-Editor application and other interactive and network-based solutions as well as Print, Showreels, Shootings, Events…
Turn off your TV – come to the club.
NIGHTCAPTURE E-MOTIONS ist eine VJ-Crew, die sich der Live Visual Performance bei Events verschrieben hat.
Das Projekt »Re:Thinking NIGHTCAPTURE« beschäftigte sich mit dem Relaunch der Corporate Identity. Dabei wurden bisherige Strukturen des Unternehmens analysiert und nach Lösungen für ein internationales Kreativ-Netzwerk gesucht.
Die Umstrukturierung schließt neben einem neuen, modularen/generativen Corporate Design und Marketingmaßnahmen (inklusive Umsetzung Print + Web, Showreels, Shootings, Events, Social Media…) auch Konzepte für interaktive Applikationen mit ein.
Turn off your TV – come to the club.
The idea in the cooperation with Ritter-Sport, one of the most famous chocolate brands in Germany, was to find a new kind of communication with the younger and web-oriented target groups. The students analyzed the different communication channels of the brand and discovered the possibility to bring all brand and product informations together in an eMagazine. They developed the structure and possible design for such kind of an ePublishing tool and also parts of the possible content. The presentation was successful and we are looking forward to a realization through the Cooperation with Ritter-Sport, the UdK and Theorie&Praxis-Berlin that is going to do the project management.
Natalia Buzuk and Max Bohne developed a campaign that shows nothing but emptyness. The recipient than can feel, how it would be if one has nothing, like the people worldwide that are supported and helped by the care organisation.
Johannes Arndt designed a campaign that shows very reduced what is necessary.
The adbusting campaign by Sascha Kloas and the artbusting idea are working with simple but efficient estrangement effects.
Raul Taborda developed the browser-game “Pack Man” according to the care-packet campaign.
Raul Taborda entwickelte das Browser-Game “Pack Man” in Verbindung mit der Care-Paket Kampagne.
A Lover’s Discourse: Fragments
Eugen Bräunig: ”For the theoretical part of my pre-diploma I analyzed the discursive structure that Roland Barthes used in order to develop a topography that depicts the pheonomenon of love in its fragments. The practical part was then based on the idea of transforming and applying this structure to visually recreate the book. With the help of some requisites, the projection of selected text excerpts and photos, as well as 10 actors I composed an individual scene for each chapter of the book.
Roland Barthes was concerned that love by its very own constitution was drifiting into the state of anachronism. Just like his poetic glossary of love this project demonstrates the attempt to dilate the space of its affirmation.”
Eugen Bräunig: ”Im Theorieteil meiner Arbeit habe ich die diskursive Struktur analysiert, die Roland Barthes für seine Topografie des Liebesgefühls wählte. Im praktischen Teil machte ich mich anschließend daran, diese Struktur aufzunehmen und in eine neue Form zu übertragen. Der enzyklopädische Charakter des Werkes sollte dabei ebenso erhalten bleiben wie die belanglose Abfolge der Figuren. Barthes sorgte sich, dass die Liebe durch ihre eigene Kraft zunehmend in „die Abdrift des Unzeitgemäßen“ gerate. Ebenso wie sein poetisches Liebesglossar stellt auch dieses Projekt den Versuch dar, den Raum ihrer Bejahung zu weiten.”
Short movie, (15 min HD) by Ivo Schmid “Warum Hühnerland?” (possible translation: Why Chickencountry?) A documentation about a village, the inhabitants and the high-speed train track crossing the small village.
Kurzfilm 15 min, HD von Ivo Schmid, “Warum Hühnerland?” Dokumentation eines Dorfes, seiner Bewohner und einer ICE-Strecke.
eigenart is the students magazine of the University of Fine Arts, Berlin. Amir Guberstein designed the whole issue with 45 pages by himself. The theme this time was “entrance”. The magazine addresses itself as a kind of an experimental forum for all faculties of the university, as there are fine arts, design, music and performing arts. The magazine collects an presents the creative output of the students in the different fields of the accademic life.
Die eigenart ist das Studierendenmagazin der UdK Berlin. Diese Ausgabe wurde von Amir Guberstein gestaltet. Das Magazin begreift sich als experimentelles Forum für die verschiedenen Fakultäten wie Bildende Kunst, Gestaltung, Musik oder Darstellende Kunst. Den ästhetischen und wissenschaftlichen Output der Studierenden gilt es zusammenzutragen und zu veröffentlichen.Das Magazin fördert den interdisziplinären Diskurs, stellt kreative Projekte und Personen vor und macht hochschulpolitische Strukturen und Entwicklungen für die Studierenden transparent. Die eigenart wendet sich als studentisches UdKPrint- Magazin an angehende Künstler, Designer, Architekten, Werber, Schauspieler, Musiker, Kostümbildner, Dirigenten, Kulturjournalisten.
Stefan Lorberg, Rainer Stratmann, Prof. Uwe Vock
From friday till sunday (21st-23rd of may) we were shooting trees. Therefore we invited Rainer Stratmann, one of Germansy most successful advertising fotographers and went to the Lorberg tree nursery. There we got a lot of support and help with the handling and the transport of trees and light and much more. Rainer helped the students with their fotos and it became a very successful seminar after all.
Before shooting the trees they had to be found. The search was not easy on 700 Hectars and over 1 Million possible models.
Oliver Ellger developped in his Diploma a campaign for Wolford. The idea behind the communication was “God is a woman” and so he showed in differnet ways the scenery from the picture of Michelangelo in the Sistine Chapel. He also developed a variety of POS and other ideas like an App and so on and he managed to present his work in front of the Wolford Marketing Management at Munich with success.
